SEO, or Search Engine Optimization, is a process aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). It involves a set of techniques and strategies designed to optimize a website’s structure, content, and relevance to specific keywords and phrases. The primary goal of SEO is to attract organic (non-paid) traffic from search engines. To achieve this, SEO professionals conduct keyword research to identify popular and relevant search terms within their target market. They then optimize various on-page elements, such as meta tags, headings, and content, to align with those keywords. Additionally, SEO involves improving a website’s overall user experience, ensuring fast page load times, mobile-friendliness, and easy navigation. Off-page optimization techniques, such as link building and social media engagement, also play a crucial role in SEO. By implementing these strategies effectively, websites can enhance their visibility, increase organic traffic, and ultimately achieve higher rankings on search engine result pages.